Template vs Custom Website Design

By | 2018-01-26T14:41:11+00:00 January 15th, 2018|Uncategorized|

Template vs Custom Website Design


When you go to a meeting, interview, first date, etc., you want to look your best, right? Well, why should it be any different when it comes to your businesses website? Putting your best image out on the world wide web and positively representing your brand online is what can make or break a thriving venture, so that website of yours needs to look its best. So do you use a template for your site’s design or do you create a custom one? Which can help you and your material appear more professional to current/future consumers?

This is a common problem with business owners who don’t really understand the difference between using website templates or having a custom one created. In this article, we’ll look at both ways of having your website built and the costs involved.

Template Website Design

For those who want to build their own websites, you will see that you’ll have a few several options. For example, On WordPress, you can create your domain and then apply a template, otherwise known as a “theme”. Choosing a theme gives your site its appearance and functionality. There are other similar sites that just provide a library of themes you can choose and purchase to apply to your site.

If you’re looking for something that offers more than just templates, including hosting capabilities, email and e-commerce as well; you’ll want to look at Wix or Squarespace. Basic accounts and configurations are free, but the more features you want, you’ll need to upgrade for a monthly fee.

All in all, a theme is a quick and easy way to get a website up and running. But then come some problems of having to deal with designs or features that don’t really fit your business or brand, or some features that aren’t necessary for what you want and just weigh your website down. And you’re at the mercy of the vendor when needing an update to configure coding you may need for certain features important to your business.

Custom Website Design

When choosing a custom design, you will need to a website designer or firm to do the work. First, they’ll schedule a creative session to find out more about your brand, business, and consumers. Then they’ll rundown best setups for SEO and learn what kind of ROI you’re needing from your site. You’re the boss and they want to know how you want your site to look and work.

This process will be lengthier than a template design setup. However, it will usually save you time in the long run because your website designer is customizing your site to do everything you need it to do. It comes down to either learning how to create the website yourself or have an expert do all of that for you and ensure it’s done right from the get-go.

About the Author:

Todd, the owner of T.G. Digital Solutions, has over 25 years’ experience in database and software development, and over 20 years’ experience in website development. He has worked on teams of 100+ developers down to just himself on Projects, was a Database Administrator at Intel & DevelopOnline, and has owned and ran his own software and web development business since 2002.