Things to Consider when Building a New Website for your Business
A website is a necessity for all businesses whether big or small. Creating a business website, however, can be daunting especially when you have to juggle multiple tasks like accounting, management, sales, and marketing. Whether you choose to build your business website yourself or hire someone to do the job, there are a few considerations to make to create a unique user experience that inspires visitors to become loyal brand advocates.
The first step is to establish your goals and design the site around them. Is the purpose of the website to drive brand awareness, education, discussion or something else? You need to understand why your site exists and figure out what call to action you want visitors to take as well.
Establish an Audience
Once you have established the core goals for your website, you need to have a clear idea of who the optimal visitors to your site will be and how best you can serve them. A lot of what you include on your site will be based on the answer to this question. Therefore, if your target demographic primarily consists of younger consumers, you can get them more interested in your site if you include more videos than written content.
Choose the Right Website Developer
More often than not, it is better to work with a professional web development company. When choosing a website builder, keep in mind to choose one that isn’t complex and offers all sorts of tools that you don’t need. Find one that strikes a good balance between easy-to-use and flexible features.
Choose a Domain Name and Host
Great domain names need to be memorable, be in a position to reflect your brand’s voice and be nearly impossible to misspell. Finding the right domain name is crucial as it leads to a higher chance of being located in search engine results. It is better to put the name of the company or brand somewhere in the address. You also need to choose a web host that you can count on.
Make it User-friendly
Every site design choice must be implemented with the user in mind. Think about how your customers and visitors would want to use the site. If you expect your website to be accessed a lot through mobile devices, build it to be mobile responsive with quick loading times.
Create a Content Strategy
Content will always win. You’ll need to understand how your site’s content will get updated, who will update it, the cost of content generation, and the frequency with which the content is updated. A highly interactive website full of updated contents provides value by bringing more people to your site and causing them to stay longer and interact with your brand more.
Have a Promotional Plan
Once your site is up and running, promoting it is an essential part of developing an online presence. Promote your website through the many marketing channels including paid advertising and PPC, social networks, email campaigns, etc. While at it, remember to keep track and analyze your incoming traffic so you can identify what works and where you can recognize the highest potential for growth.